support local . . .


Last Sunday, following a super fun day of surf and a few post session coldies. I came upon a post that the Sunday crew had created. It was the night before, “Cyber Monday” and the crew had reposted the most epic picture of the legendary Pete Smith offering the two finger salute to the internet and more so directed at Cyber Monday. Epic!

Well, not my finest moment… But I couldn’t help myself when I began thinking about what I had in store for my near future. Showrooming , price matching and the daily emails from our vendors discounting the same product that we have on our retail floor. It saddened me, not just for the shift in business integrity, but more so that all of our brothers and sisters that operate locally owned surf shops are feeling the same. So…

I commented on the post! F$@! AMAZON / F$@! VENDORS THAT CHOOSE TO COMPETE AGAINST US! & MOST OF ALL F$@! CYBER MONDAY!

Right away, I started receiving messages and texts from friends that loved the comment! But one comment, totally got me. Why are you so angry? With that, my rant was taken down.

Over the last few days, I realized that I was angry. I regretted taken the comments down! As we enter into a magical time of year, that should be filled with joy and stoke, we will be faced with that large guerilla in the room! With that, I once again will repeat the above Mantra: F$@! AMAZON / F$@! VENDORS THAT CHOOSE TO COMPETE AGAINST US! & MOST OF ALL F$@! CYBER MONDAY.

Support local this Holiday Season!

Happy Holidays!
Dave

#bringafriendtellafriend